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Why Shaped?

Shaped empowers you to build, deploy, and scale world-class recommendation and search experiences — without the complexity. Our platform combines cutting-edge AI with intuitive tools and robust infrastructure, enabling you to deliver exceptional discovery experiences that engage users and drive business results.

Here's why leading companies choose Shaped:

Easy Set-Up: Get Up and Running Quickly​

Seamlessly integrate Shaped into your existing tech stack. Connect directly to your data sources—including databases, data warehouses, analytics platforms, and blob storage—with just a few clicks using our declarative SQL interface. For more details on connecting your data, see our guide on using multiple connectors. Once connected, we provision automated data pipelines to manage ingestion and ensure your recommendation system always has the latest data.

Deploy your personalized discovery experiences rapidly with our straightforward guides and without the need for complex integrations or infrastructure overhauls.

Real-Time Adaptability: Respond to User Behavior Instantly​

Keep your recommendations fresh and engaging by capturing user behavior in real time. Shaped ingests and processes interaction data instantly through our streaming pipelines, enabling dynamic reranking that adapts to evolving user preferences, trending content, and other real-time signals. This real-time responsiveness creates experiences that feel as dynamic and personalized as those found on platforms like TikTok and Instagram. You can find more information in our guide to real-time connectors.

Model Library: Unlocking State-of-the-Art Performance​

Harness the power of advanced AI with Shaped's extensive model library. We leverage the latest breakthroughs in deep learning, including:

  • Fine-Tuned LLMs: Benefit from the superior performance of fine-tuned large language models (LLMs) for enhanced content understanding and personalized ranking.
  • Neural Ranking Models: Employ sophisticated neural networks optimized for ranking tasks, ensuring highly accurate and relevant recommendations.
  • Hybrid and Multi-Stage Systems: Shaped doesn't rely on a single model. We combine multiple models and techniques—spanning content understanding, retrieval, scoring, and ordering—to create robust, multi-stage recommendation systems tailored to your data and goals.

Highly Customizable: Tailored to Your Unique Needs​

Shaped adapts to your specific requirements, not the other way around. Our platform offers unparalleled flexibility to:

  • Build Bespoke Experiences: Craft personalized discovery solutions for any use case—from e-commerce recommendations to content feeds— by combining and configuring various ranking and retrieval components. For example, learn more about metadata filtering, result diversity, and exploration factors.
  • Experiment and Iterate: Easily test different model configurations, ranking strategies, and user interface elements to optimize for your desired outcomes.

Explainable Results: Data-Driven Insights at Your Fingertips​

Gain a deep understanding of your recommendations and their impact. Shaped provides:

  • In-Session Analytics: Visualize user behavior, explore recommendation patterns, and identify areas for optimization in real time.
  • Comprehensive Performance Metrics: Track key metrics like recall, precision, and coverage to measure the effectiveness of your recommendation strategy and iterate for continuous improvement. We also provide detailed breakdowns by data segment (e.g., new users, popular items) to pinpoint strengths and weaknesses. Learn more in our guide about evaluating your model.

Secure Infrastructure: Scale with Confidence​

Focus on building incredible experiences while we handle the rest. Shaped's robust infrastructure ensures:

  • Scalability: Effortlessly handle millions of users and items with our scalable architecture designed to grow with your business.
  • Security: Trust in our enterprise-grade security measures, including GDPR and SOC2 compliance, to safeguard your data and maintain user privacy. For more details, see our security page.

Shaped is more than just a recommendation engine — it's your partner in building intelligent, engaging, and profitable discovery experiences. Get started today and unlock the full potential of your data.