This is an article from the Shaped 1.0 documentation. The APIs have changed and information may be outdated. Go to Shaped 2.0 docs
Overview
Shaped supports a wide range of recommendation, search and personalization use-cases.
Below is a list of examples of use-cases we support. If you don't see your use-case listed, contact us to discuss your requirements and we can help you get started.
📊 Baselines
Explore rule-based models like Popular, Trending, and Chronological rankings.
🚀 Boosting
Learn how to promote specific items intelligently within personalized rankings.
🛒 Cart Upsell & Cross-Sell
Boost AOV with intelligent upsell and cross-sell recommendations in the shopping cart.
💬 Conversational Recommenders
Building personalized conversational AI assistant experiences.
📱 "For You" Feeds
Build dynamic, personalized feeds like TikTok or Instagram Reels.
🔲 Grid Ranking
Create personalized grids like Netflix with ranked rows and columns.
❄️ Item Cold Start
Handle new items intelligently with attribute-aware ranking models.
👥 "People to Follow" Slates
Suggest relevant users to follow on social platforms or marketplaces.
📂 Personalized Category Pages
Re-rank items within categories based on user preferences.
📧 Personalized Email
Deliver personalized recommendations in email campaigns.
🔔 Personalized Notifications
Send relevant, personalized notifications to engage users.
📄 Product Detail Pages
Show similar items on PDPs to keep users engaged.
🛍️ Product Recommendations
Build personalized product recommendations for e-commerce.
🔗 "Related Content" Sections
Keep users engaged with relevant related content suggestions.
🔄 Reranking Candidate Items
Re-rank pre-selected items (e.g. from search) based on user preferences.
🔍 Hybrid Search
Combine keyword search with personalized ranking for better results.
🔗 Similar Item & User Ranking
Find similar items or users for personalized recommendations.
❄️ User Cold Start
Provide relevant recommendations for new or anonymous users.
📈 User Interest Ranking
Rank items based on user attributes, stated interests and session context.
🧠 User & Item Embeddings
Leverage embeddings for advanced recommendation strategies.
🎥 "What to Watch Next?" Carousels
Suggest the perfect next video to keep users engaged.